Marketers usually use the term "friction" to refer to obstacles that prevent people from converting. Most marketing advice says to reduce friction as much as possible. But not all friction is bad. Sometimes friction does the opposite of what you're told. It can actually drive purchases and keep users engaged.
How to Create User Friction For Good
How to Create User Friction For Good
How to Create User Friction For Good
Marketers usually use the term "friction" to refer to obstacles that prevent people from converting. Most marketing advice says to reduce friction as much as possible. But not all friction is bad. Sometimes friction does the opposite of what you're told. It can actually drive purchases and keep users engaged.